DIAGEO T-Cuts

As Lead Designer for this project I conceptualized an easy-to-use interface to showcase the target consumers of different brands of alcoholic beverages. The goal was to produce a tool that helped DIAGEO’s representatives from all over the world to learn about consumers’ family values, lifestyles, buying habits, attitudes towards the competition, concerns, goals, aspirations, and self-image.

Interface_Smirnoff_Comp_mac

Interface_Smirnoff_Comp

Interface_Smirnoff_Comp_CU

Interface_Old_Parr_mac

Interface_Old_Parr_Comp

Interface_Old_Parr_Comp_CU

Interface_JW_Black_mac

Interface_JW_Black_Comp

Interface_JW_Black_Comp_CU

Interface_Guinness_mac

Interface_Guinness_Comp

Interface_Guinness_Comp_CU

Interface_Chivas_mac

Interface_Chivas_Comp

Interface_Chivas_Comp_CU

Interface_Baileys_mac

Interface_Baileys_Comp

Interface_Baileys_Comp_CU

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