Disney Cruise Line has always been one step ahead on entertainment and they wanted their Port Adventures program to follow this tradition. To keep up with their continued success they needed to brand their excursions to appeal to guests and increase sales.
My approach was an elegant theme consisting of a spinning globe signifying their global presence adorned by a golden trim containing silhouettes of recognizable landmarks from all their destinations worldwide.
Disney Cruise Line has hundreds of different destinations and hundreds of videos with highlights of each one of them. These videos play in guest rooms on board all their ships.